New Vendor Form
2008 Western Division Product Show
New Item Form
Pure Food Guaranty Indemnification Agreement
Receiving Temperature Requirements for Refrigerated and Frozen Products
Cool Indemnification Letter

Flyer Contract


DPI West distributes more than 17,000 items to one of the Nation's largest population centers; and area that includes Arizona, New Mexico, Western Texas, Nevada, Southern California and Northern California. Our focus is on specialty products with unique handling requirements. We are the largest full-service perishable bakery distributor in the Western United States as well as the largest specialty frozen goods distributor in the West. We are also the leader in the Asian, Natural, Kosher and Hispanic food sectors.

Our investments in warehousing and delivery have helped us earn a reputation for providing consistent, reliable service for distribution. Our fill rate is one of the industry's highest and our frequency of delivery is greater than any other perishable distributor in our region. Our cafeteria approach to pricing allows our customers the flexibility to choose the products and services they need. It is our goal to fulfill orders correctly the first time and to exceed our customers' expectations.

By relying on our ability to direct import items from around the world, our clients can provide the kind of high quality specialty products their customers require at a competitive price point.

DPI West
Perishable Facility
601 Rockefeller Ave.
Ontario, CA 91761
909-975-1019 Phone
909-975-7238 Fax
Dry Grocery Facility

2191 So. Burgundy PL.

Ontario, Ca 91761

 
Dan Madsen
President
Norma Flores
CFO
Paul Miller
VP Sales/Marketing
Sam Lopez
VP Operations

Bill Sidders

VP of Field Sales

& Merchandising

Jeff Mejia
Director of Perishables

Cheryle Hopson
Director of Bakery

Wesley Wong
Director of Candy

& Snacks

Clive Baravilala
Director of Purchasing.

Robbie Ledford

Director of

Specialty Grocery

 

  General Information   Key Strengths
Items/lines carried: 17,000
Facilities:

Freezer- 69,000 square feet
Refrigerator- 95,000 square feet
Dry Grocery- 282,000 square feet

Fleet Size: 97 Tractors/127 Trailers/4 Bobtail trucks
Employees: 878
Area of Coverage: Arizona, West Nevada, New Mexico, El Paso, Texas, and California (Southern, Northern, and Central)
Area of Expertise: Retail Refrigerated, dry and frozen grocery.
Categories: Dairy, deli, service deli, bakery, fresh produce, kosher foods, natural and organic foods, frozen, Ethnic and specialty grocery.
Service Highlights: Diverse ordering options including Telemarketing, field sales automation, business-to-business e-commerce and electronic communications capabilities including EDI. Delivery options range from store door to cross-dock. Various promotional options are also available, from every day low prices to strong promotional support.
Organization Memberships: NASFT, IDDBA, Southern California Deli, Dairy and Bakery Council, Southern California Produce and Floral Council

Marketing: Our category managers and account executives develop powerful marketing initiatives in conjunction with top manufacturers, brokers, and retailers in our area. We currently offer a telemarketing option which permits our customers to be contacted directly by a friendly associate who can take orders from a user-friendly menu, which includes details of the customer's last order, special promotions, etc. This will enable the total transaction to take place within a time agreeable to both parties efficiently and effectively.

Sales: We cover the market with a greater frequency than any other perishable distributor in our area. With approximately 435 sales and merchandising people in the stores on a weekly basis, our account executives have regular access to both chain and independent retailers’ buyers and decision-makers.

Warehousing: We have the largest freezer and refrigerator of any distributor in the Southwest. Our operations team has years of experience managing some of the region’s leading warehousing operations.

Distribution: Our large fleet and our large geographical coverage enable us to cover one of the largest population centers in the country with a delivery frequency unequaled in perishable distribution. We are capable of delivering frozen, refrigerated, and dry groceries on one truck.

Technology: We can accommodate virtually any business-to-business computer automation conceivable, from electronic order processing to billing and reconciliation. In addition, we encourage business-to-business e-commerce, Telemarketing and electronic customer relationship management.

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